Bill Tancer

General Manager of Global Research,Hitwise

New York Times best selling author and columnist Bill Tancer is the General Manager, Global Research at Hitwise.  Bill brings 12+ years of marketing, market research and corporate strategy experience to Hitwise. As the GM for Global Research, Bill leads a team of research analysts in the US, UK, and Australia, providing cutting-edge research and insight into online consumer behavior and the application of online competitive intelligence.

Bill is the author of "Click: What Millions of People Are Doing Online and Why it Matters." Additionally, he authors an online column for the Wall Street Journal and previously wrote a weekly online column for TIME magazine. Bill's analysis of the online landscape has also been featured on ABCNews.com and the New York Times Freakonomics Blog.

In addition to his own writing, Bill's analysis of the online space has been quoted extensively in the press, including the Wall Street Journal, New York Times, USA Today, Business Week, Television Week, Forbes Online and CNN Money. Bill is a frequent guest on CNBC, and has been interviewed on MSNBC, NPR, Dow Jones Marketwatch, CNN Radio and CBS Radio.  Based on his coverage of new media, Bill was named Television Week's "12 to Watch" for in 2008.

Bill speaks frequently as a keynote and main agenda speaker at industry events such as Web 2.0 EXPO and Summit,  the O'Reilly Money: Tech Conference, Shop.org, Internet Retailer, Search Engine Land SMX conference, Search Engine Strategies, E-tail, Ad:Tech and PhocusWright.

Prior to joining Hitwise, Bill has led market research and strategy teams at LookSmart, Zaplet, NBC Internet and Pacific Bell Internet Services. Bill has also covered the Internet sector for Gartner Group as a senior technology marketplace consultant. Bill has served on the board of directors for SEMPO and he is currently on the advisory board for the PEW Internet and American Life Project.

Bill has a Bachelor of Science degree from the University of Florida in Quantitative Management and a Juris Doctorate degree from the Walter F. George School of Law, Mercer University.